Martin speaks with James Benham, co-founder of JBK and CEO of Terra, about his 25+ year journey building technology companies in insurance, all while staying bootstrapped.
James pushes back on the idea that insurance is slow to innovate, pointing instead to the industry’s opportunity to modernize through smarter integrations and automation. He also argues that technology won’t replace brokers and agents, but will enhance their role in an increasingly digital landscape.
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